Eric Karjaluoto


Are you a founder? If so, this blog might be for you. In it, I explore ways to grow a healthy business—by acting with purpose, clarity, and honesty.

I talk about how to shape your values, tell your story, and better engage customers. Sometimes my advice will seem obvious. That’s OK. These things are hard to get right, so, they benefit from ongoing reflection.

I’m not an expert and I can’t provide definitive answers. (Who can?) I’m in the trenches, just like you. I share my experiences, and consider myself a sort of ally. Take this for what it’s worth. I frequently make mistakes.

Given my other commitments (design studio, products, family), my writing is sporadic. That said, I’ll do my best to post something new, every few days.

Last edited June 20, 2018