Eric Karjaluoto


I’m a designer who helps organizations clarify their brands.

My friend Eric Shelkie and I run a tiny design studio, called smashLAB. We work closely with a small number of clients, including Arc’teryx, Saltspring Soapworks, 8×8, Crescent Spur Heli-Skiing, The Vancouver Aquarium, The Nature Conservancy, Tourism Vancouver, and UMN’s Institute on the Environment.

Our side-projects Campnab, which helps folks nab sold-out campsites.  And there’s Telgard, which helps protect vulnerable people from scam phone calls. Currently, we’re focusing on Emetti, a customer engagement platform.

I write about making businesses more human/respectful, on my blog. I also wrote The Design Method and Speak Human.

My wife, sons, and I live in Vancouver, where we hike, mountain bike, ski, and camp. I spend a lot of time quietly working, which (mostly) makes me happy. This is what I’m doing now, and what I don’t do.

I deeply value the time I have with my kids, the opportunity to work on interesting projects, and the independence our operation makes possible.

Last edited July 4, 2019