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MakeFive logo gets “kiboshed”

In the rush to launch MakeFive last year, we scrambled to get a logo in place. The irony here is that we’d rail against any client wanting to do the same, but that’s how it goes sometimes. So, we launched with a rather derivative logo and figured we’d “fix it in the mix”. (Again… BAD! I know…)

Well, we finally created something that feels a little more functional (pictured above). It’s ultimately a rather basic wordmark with some chocolatey goodness added via a few bevels, shadows, et cetera. (The funny part here is that I rarely use these filters.) Something about these treatments seemed to feel right for this project though.

I’ll write more about changes to MakeFive later this week.

Posted on September 30, 2008 | Share this

Comments and Trackbacks

  1. Michael September 30th, 2008 at 6:59 am

    Sexy choc-o-luv. Friendly, happy, feel good. Makefive for the win!

  2. karj@smashlab.com September 30th, 2008 at 7:28 am

    Thanks Michael! We have a lot of nice changes coming over the next couple of weeks.

    I’ve also started to blog about some of the UI enhancements/changes we’re making on the site. Here’s the first of these: http://blog.makefive.com/2008/09/wondering-what-we-do-all-day/

    Cheers!

    Eric

  3. Wil Arndt September 30th, 2008 at 7:40 am

    Awww…. I’d like to join the campaign to bring back the old logo. I really liked it! If that makes me derivative, so be it. Not to bash the new one, which is also quite nice.

  4. karj@smashlab.com September 30th, 2008 at 7:42 am

    Maybe we can start a Facebook group?

    Something like: “1,000,000 strong for the old MakeFive logo”?

    ;-)

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